About this speaker

Founder Double Brook Farm, a sustainable farm in Hopewell NJ raising pastured pigs, sheep, turkeys and chickens.

Jon McConaughy

Founder, Double Brook Farm

We originally started Double Brook Farm in 2004 to raise beef, chicken and sheep for our own consumption. In a way, we also started the farm to get ourselves and our kids – connecting with the land.

As we began building our barns and house and telling people about our vision for the farm, more and more friends and acquaintances became interested in purchasing the meat and eggs we would be producing. So we decided to scale up a bit.

At every turn – through conversations with friends, stories in the media on conventional food and people’s desire to know where their food comes from – the demand for local, all-natural, pasture-raised products has defined the direction of our farm.

Our research of local farming revealed a trend. Local farmers all seemed to share the same problem; marketing and distribution. The more time they spent on the marketing and distribution, the more the quality of their product suffered. Less focus resulted in poor sales.

Around this time, we also started talking to chefs, restaurants and retailers. They had the opposite problem; they could not get quality and consistency. It was becoming clear if the farm was to be

more than a hobby, we needed a different model.

If the mission is to get the best tasting local food to the community at prices that make sense, we had to look at ways to cut out middlemen while still fulfilling our goal of humane animal treatment.

To this end, our goal is to create a completely vertical model; farm, slaughter capabilities, retail market, and restaurant with nearly everything to be produced from that single farm.

Products would include a variety of meats cut by a proper butcher, charcuterie items, cheeses, a bakery and fresh seasonal produce, among other farm offerings. What does not get sold in the market or the restaurant will return to the farm as feed or fertilizer.

The ultimate goal is a farm that uses energy from the sun or the earth, has zero outside inputs, no external animal feed, no external fertilizers and a very limited carbon footprint.

Currently, we are raising cattle, sheep, pigs, turkeys and chickens for both meat and eggs. A portion of our cattle is also raised by George Lake of Thistle Creek Farms in Tyrone, PA. Lake has been raising grass-fed beef for over 20 years and we are proud that he is raising ours.

While it may seem like a lot to pull off, we hope that by taking a responsible, thoughtful approach to local farming and food production, we will actually be simplifying how good food gets to our table and yours.

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Raising Turkeys for Thanksgiving

November 21, 2023, 06:30 PM
Daniel Salatin Jon McConaughy